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The Cameron Institute is an innovative program to prepare the University of California’s student-athletes for life after graduation by supporting their overall growth and development as undergraduates. The institute was created with a tremendous gift of $12.5 million from C. Bryan Cameron.

 

Director Marissa Nichols, Ph.D., one of the national leaders in intercollegiate student-athlete development, is focused on developing content and programming to meet the demands and needs of our student-athletes. The Cameron Institute is guided by The California Way model — a set of aspirational outcomes positioning our student-athletes to thrive during their time at UC Berkeley and for a lifetime.

 

If you are interested in supporting the Cameron Institute and its programs or legacy opportunities to make an impact on our student-athletes, please contact Matt Honerkamp at mhonerkamp@berkeley.edu or (510) 642-2427.

“The Cameron Institute will play an integral role in student-athlete development at Cal. Our student-athletes will experience tailored programming in areas of leadership and professional development, career development, and community engagement. These pillars will serve as a system to allow our student-athletes to perform at their full potential and thrive for a lifetime."
 

Jim Knowlton,

Director of Athletics 

Beach Volleyball Facility​ Project

The California Way

At the core of the Cameron Institute is the The California Way, a system for Cal student-athletes to perform at their full potential thrive for a lifetime. 

 

The Cameron Institute helps the Cal Student-Athlete become:

  • Multidimensional - excels in school, sport, and life

  • An authentic leader who is purposeful and lives their core values

  • Team-oriented - working collaboratively and making unique contributions to achieve collective goals

  • Committed to excellence with a high performance mindset

  • Well-connected to a strong and robust network of alumni 

  • Grateful for the experiences at a world-class institution and invested in giving back to future generations of Golden Bears

  • Immersed in meaningful and transformational campus and community experiences 

  • Positioned to land their First Golden Opportunity and flourish in their chosen career

The Three Pillars

Utilizing a data-driven and skills-based approach, the Cameron Institute will strive to have a transformational impact through three pillars:


Leadership & Personal Development — Leadership is a personal journey and through the numerous opportunities offered by the Cameron Institute, student-athletes will continue to develop leadership qualities that shape who they are and who they aspire to become. All student-athletes will have the opportunity to engage in leadership and personal development programming to help them reach their highest levels of achievement in the classroom, on their team, and in their community. Sport and performance psychology services are provided to help student-athletes optimize their mindset, performance, involvement, and well-being in sport.

 

Career Development — Cameron Institute staff will be charged with supporting student-athletes in their holistic development, including engaging in practical experiences and internships, and building the technical skills to land their first golden opportunity. Student-athletes will also benefit from robust networking and partnership opportunities, providing them world-class experiences and connections with professionals in their chosen fields. We will build on the programs that our Cal partners, such as the Big C Society, already provide and will expand and unify the efforts.  

 

Community Engagement — The Cameron Institute will encourage participation in community engagement experiences, helping to build student understanding of the benefits of public service and success through short and long-term commitments. An early goal is to build a platform for every student-athlete to develop the skills and practices necessary to be a Cal ambassador for the greater community and to have an impact on the world long after graduation.

The Cal Athletics Gender Equity campaign is the first of its kind to solely focus on elevating women’s sports facilities. The mission of this campaign is to provide Cal Softball and Cal Beach Volleyball programs with modern facilities to help them achieve excellence in athletics and academics at Cal.

 

Cal Athletics is dedicated to supporting all of our student-athletes with access to equitable resources and amenities. Aligning with our mission to provide all student-athletes with a well-rounded experience, complete with first-rate opportunities for their athletic, academic, and personal growth, new facilities remain a critical component.

 

Cal Athletics is actively fundraising for the development of new beach volleyball and softball team facilities. We aim to provide our existing women’s teams with fields, courts and associated amenities that are similar to what their male counterparts at Cal already enjoy while also meeting our obligations under Title IX.

We are excited to share this funding opportunity with you. Our overall goal is $8 million, and we have achieved $4.7M towards our target goal. Chancellor Carol Christ is fully supportive of this campaign and has generously allocated funds to assist our efforts. See her detailed letter here

 

If you are interested in giving to the Gender Equity campaign, please contact the Cal Athletics Fund at calathleticsfund@berkeley.edu or (510) 642-2427.

Programs & Events

The Cal Athletics Gender Equity campaign is the first of its kind to solely focus on elevating women’s sports facilities. The mission of this campaign is to provide Cal Softball and Cal Beach Volleyball programs with modern facilities to help them achieve excellence in athletics and academics at Cal.

 

Cal Athletics is dedicated to supporting all of our student-athletes with access to equitable resources and amenities. Aligning with our mission to provide all student-athletes with a well-rounded experience, complete with first-rate opportunities for their athletic, academic, and personal growth, new facilities remain a critical component.

 

Cal Athletics is actively fundraising for the development of new beach volleyball and softball team facilities. We aim to provide our existing women’s teams with fields, courts and associated amenities that are similar to what their male counterparts at Cal already enjoy while also meeting our obligations under Title IX.

We are excited to share this funding opportunity with you. Our overall goal is $8 million, and we have achieved $4.7M towards our target goal. Chancellor Carol Christ is fully supportive of this campaign and has generously allocated funds to assist our efforts. See her detailed letter here

 

If you are interested in giving to the Gender Equity campaign, please contact the Cal Athletics Fund at calathleticsfund@berkeley.edu or (510) 642-2427.

Meet The Team

Marissa Nichols, PhD

Associate Athletics Director, Student-Athlete Development | Director, Cameron Institute

Sean Hendricks, EdD

Assistant Athletics Director, Leadership & Personal Development | Chief of Staff

Greg Chow, PhD

Director, High Performance & Well-being

Bineti Vitta, PhD

Director, Career Development

Bobby Thompson

Interim Director of Operations

© 2020 BY CAL ATHLETICS/CAL ATHLETICS FUND

 

CalAthleticsFund@berkeley.edu

The Cal Athletics Fund

195 Haas Pavilion

Berkeley, CA 94720-4422