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The Cal Men’s Basketball Excellence Initiative is the exclusive philanthropic giving society of Cal Men’s Basketball. Support will provide the crucial funds needed to accelerate men’s basketball to the top of the conference by ensuring Coach Madsen has the resources to invest in facility enhancements, nutrition, technology and innovation, and attracting and retaining an elite coaching staff.

COMMITMENT LEVELS

BLUE

$50,000

$10,000 annually over 5 years

Blue level receives:

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  •  Exclusive team gear

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  •  Open invitation to practices

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  •  Invitation to the annual Tip-Off event

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  •  Exclusive access to in-season Zoom calls

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  •  In-season lunch/film sessions with Head Coach Mark Madsen

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  •  On-court recognition during a home game

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  • Two Haas Club Room passes

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  •  Invitation to Cal NCAA Tournament Selection Show watch party

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** MBB student-athlete alumni at this level receive Gold level benefits **

GOLD

$125,000

$25,000 annually over 5 years

Gold level receives:

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  • All Blue level benefit

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  • Pre-game or post-game locker room access once during the season

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  • Courtside Club hospitality access

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  • Invitation to travel to a selected away game (based on availability and lifetime giving to men’s basketball) 

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- OR -

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  • Away game accommodations and tickets for a game you are traveling to on your own

SLAM DUNK

$250,000

$50,000 annually over 5 years

Slam Dunk level  receives:

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  • All Gold level benefits

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  • Meeting with Coach Madsen

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  • Cal Athletic Suite invitation for a 2025 Cal Football game for you and a guest

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  •  Invitation to travel to a selected away game of your choice

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  • Invitation to ACC Tournament experiences (March 10-14, 2026 in Charlotte)

BEAR TERRITORY

$500,000

$100,000 annually over 5 years

Bear Territory level receives:

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  • All Slam Dunk level benefits

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  • Premier trip to the Cal NCAA Tournament game

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  • Opportunity to purchase NCAA Final Four tickets, through  Cal’s allotment and based on availability (April 4-6, 2026 in Indianapolis)​​

  • Create your own experience (example: recruiting photoshoot, film session, honorary coach)

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Investments in the Men's Basketball Excellence Initiative will be strategically allocated by Head Coach Mark Madsen. These resources will strengthen men's basketball operations and advance initiatives that drive competitive success while elevating the student-athlete experience.

YOUR IMPACT

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Interested in Men's Basketball Excellence Initiative?

Fill out an informational form, and a Cal Athletics Fund staff member will reach out to you.

Address:

The Cal Athletics Fund

195 Haas Pavilion

Berkeley, CA 94720-4422

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Phone:

(510) 642–2427

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Email:

CalAthleticsFund@berkeley.edu

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​Websites:

CalAthleticsFund.com

CalBears.com

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Office Hours:

Weekdays: 9:00am - 5:00pm

Weekend: CLOSED

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Socials:

Instagram: @CalAthleticsFund

X: @CalAthFund

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