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Support the Cal Men's Basketball Excellence Initiative today and provide the program with the resources needed to compete, thrive, and excel in the Pac-12 Conference.

Cal Men's Basketball Excellence Initiative


The Cal Men’s Basketball Excellence Initiative is the exclusive philanthropic giving society of Cal Men’s Basketball. Support will provide the crucial funds needed to accelerate men’s basketball to the top of the conference by ensuring Coach Madsen has the resources to invest in facility enhancements, nutrition, technology and innovation, and attracting and retaining an elite coaching staff.

Commitment Levels

Commitment Levels

Make an impact. Secure success for Cal men's basketball.


Gain exclusive benefits and access with your pledge to the Excellence Initiative today.





$10,000 annually over 5 years

Blue level commitments receive:

  • Exclusive team gear

  • Open invitation to

  • Invitation to the annual tip-off event

  • Exclusive access to in-season Zoom calls

  • On-court recognition during a home game

  • Two Haas Club Room passes

  • Invitation to Cal NCAA Tournament Selection Show watch party

** Men’s basketball student-athlete alumni at this level receive Gold level benefits **





$25,000 annually over 5 years

Gold level commitments receive:

  • All Blue level benefits

  • Pre-game meal and post-game locker room access.

  • Courtside Club access

  • Invitation to Pac-12
    Tournament experiences

Slam Dunk




$50,000 annually over 5 years

Slam Dunk level

commitments receive:

  • All Gold level benefits

  • Meeting with Coach Madsen

  • Invitation to travel to a selected away game

Bear Territory




$100,000 annually over 5 years

Bear Territory level

commitments receive:


  • All Slam Dunk level benefits

  • Create your own
    experience (ex. recruiting photoshoot, film session, honorary coach, etc.)

  • Premier trip to the Cal
    NCAA Tournament game

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Strategic Priorities

Strategic Opportunities and Priorities


Investments in the Cal Men's Basketball Excellence Initiative will flow through the Men’s Basketball Strategic Opportunity and Excellence Fund. Resources will go towards enhancing operations and bolstering priorities determined by Head Coach Mark Madsen and the director of athletics that ensure competitive success and the student-athlete experience.

Holistic Facility Enhancements


An elevated basketball suite will assist with improved operations and recruiting. A dedicated media space can be used for photo/video shoots and enable content creation for recruiting, promotions, donor outreach, and more. Recovery and rehabilitation spaces and equipment including hydrotherapy tanks, sauna, cryotherapy and sleep pods will enhance overall wellness and performance.


Cal Athletics is committed to enhancing the nutritional offerings for Men’s Basketball – additional support in this area will increase the number of high-quality catered meals that are provided daily and will enable premium products offered at the elite/professional levels to be purchased. A dedicated nutrition and wellness space is a long term goal.

Technology and Innovation


Investing in industry standard technology like HDI Analytic Services and Catapult, will make training and practice more efficient and effective; recruiting software will enable staff to quickly identify and recruit top prospects.

Attracting and Retaining Elite Coaching and Support Staff

Top tier coaches can change the trajectory of the Cal Men’s Basketball program. Ensuring they are retained, through the ability to offer competitive salaries/ raises, is necessary as maintaining consistent staff year to year is critical to building a successful program.

Contact CAF

Need More Information?


Contact the Cal Athletics Fund to explore opportunities to invest in the success of the Excellence Initiative and men's basketball.

Phone: (510) 642–2427


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