PROGRAMS & INITIATIVES
Campaign for Cal Athletics Excellence
There is so much to be excited about as the Golden Bears continue to distinguish themselves athletically, academically and in the community. Thanks to the terrific support of Chancellor Carol Christ, athletics plays an important part in the current $6 billion "Light The Way" to campaign to build a stronger Berkeley. Together as a Cal Family, we will need your help if we are to achieve our vision of becoming the model of comprehensive excellence in intercollegiate athletics.
Campaign Information Guide
For more information please check out our Campaign For Cal Athletics Excellence Guide. The guide outlines the department's campaign goals, priorities and offers comprehensive view of what it takes to achieve excellence in collegiate athletics.
Additionally, the campaign is anchored by three bold goals: exceptional student-athlete experiences, team and individual competitive success, and attract and retain the best people to serve our student-athletes.
or call 510.642.2427.
The Cameron Institute
Through the partnership and generous support Mr. C. Bryan Cameron, Cal Athletics established the Cameron Institute for Student-Athlete Development within Intercollegiate Athletics to create lasting change and impact the experience of student-athletes at Cal. Launched in the fall of 2020, this program will advance the holistic development of over 900 student-athletes by ensuring they have access and support necessary for personal growth, career preparation, leadership development and community service.
The purpose of the Cameron Institute is to prepare our student-athletes for their lives after graduation while they compete at the highest levels of academia and athletics. A key pillar of the campus strategic plan is to create a student experience that rivals the academic one available at Cal and the Cameron Institute will propel that effort forward in a transformative way. Furthermore, as a thought and action leader surrounding the student-athlete experience, the Cameron Institute will serve as a model for other universities nationwide seeking to invest in the development and preparedness of their student-athletes.
The Cameron Institute Information Guide
The Cameron Institute is currently led by its inaugural director, Dr. Marissa Nichols, Associate Athletics Director for Student-Athlete Development. For more information please check out our information guide. The guide outlines the approach that Dr. Nichols and her team utilize in crafting student-athlete development programs. Additionally, the Cameron Institute is guided by four pillars: Leadership & Personal Development, Career Development, High Performance & Well-Being and Community Engagement.
If you would like to make a gift, please contact the Cal Athletics Fund at
CalAthleticsFund@berkeley.edu or call (510) 642-2427.
The Golden Bear Network
The Golden Bear Network is Cal Athletics' new signature online platform that connects Cal student-athletes to professionals for career support and professional development.
Join the network today and support our 900-plus Cal student-athletes and make an impact. To join, visit goldenbearnetwork.com. It only takes 3 minutes!
Pledge Per Win
Cheer on our Cal football and men’s and women’s basketball teams during the 2019-20 seasons with a fun way to support and celebrate our Golden Bears’ student-athlete experience. Pledge any amount per win and the Cal Athletics Fund will send you a reminder at season’s end for your total amount pledged based on the Bears’ wins in 2019-20.
Discretionary Funding - Football & Men’s Basketball
When you make a gift to Cal Athletics, you provide operational and discretionary support to our 30 athletics programs and 850 student-athletes. While the Cal Athletics Fund staff is charged with fundraising each sport’s annual fund, we are also raising discretionary funds for our Cal football and Cal men’s basketball programs.
For more information, please contact the Cal Athletics Fund at (510) 642-2427 or CalAthleticsFund@berkeley.edu
Student-Athlete Performance Nutrition Fund
As core as athletic and academic achievements are to Cal Athletics’ margin of excellence, so too is the overall well-being of our 850 student-athletes. The fund supports the maximization of student-athlete performance through meal provision, refueling stations, nutrition expertise and counseling including specialized nutrition plans, and advanced technology for all of our student-athletes across our 30 athletics programs.
For more information, please contact the Cal Athletics Fund at (510) 642-2427 or CalAthleticsFund@berkeley.edu. Thank you for your commitment to the health and wellness of our Golden Bears.